It is about time we talked play!
But what is ‘Play’?
PLAY means curiosity, positiveness and energy.
We believe PLAY precedes any real progress.
… and PLAY is also what you reward yourself with after hard work.
Marrying the values of PLAY with the substance, quality and luxury of Bang & Olufsen characterizes what B&O PLAY stands for:
Bang & Olufsen + PLAY = B&O PLAY
Firmly grounded in Bang & Olufsen’s 90 year history,
B&O PLAY stands by the same core values for its contemporary range of stand-alone audio products.
B&O PLAY’s range of portable products deliver excellent high-quality experiences and are intuitive to use, making them easy to integrate
into your daily life.
We want to evoke senses, to elevate the experience of listening and watching. We have spoken to musicians and studio recorders who all love the fact that more people listen to music in more places, but hate the fact that the quality of the listening experience has been eroded. We want to provide the opportunity to experience media in a convenient and easy way but still in outstanding high quality.
We seek design that matters. Design that naturally makes our products express how they want to be used. To us, design is not just the beautiful shape we wrap our technology in. Our design approach flows through all aspects of product development – from crystalizing the fundamental user needs in early concept development through the engineering phases. This allows us to deliver products where we never compromise on the basic product idea.
We deliver best sound and acoustic performance in our class of products
– natural and balanced to best reproduce the emotions that
the artist wanted to convey.
We are always honest in our material choices and pay attention to every
detail in the design and assembly.
We adapt technology to fit human needs, not the other way around.